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Labecta

Meta Ads

Scroll-stopping ads. Profitable scale.

Meta is still the largest discovery engine for e-commerce brands. We plan, produce and manage Facebook and Instagram campaigns that turn cold audiences into customers — using a disciplined creative-testing system, Advantage+ campaigns and server-side tracking that keeps your data accurate.
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What you get

Outcomes, not just deliverables.

  • A creative-testing engine that finds new winning ads every month
  • Accurate attribution via the Conversions API and clean event setup
  • Account structures that let Meta's algorithm learn faster
  • Budgets scaled on contribution margin, not vanity ROAS

Scope

What's included in Meta Ads.

  • 01

    Account & tracking audit

    Pixel, Conversions API, domain verification, event priority and catalogue health checked and fixed.

  • 02

    Funnel strategy

    Prospecting, retargeting and retention mapped to offers, audiences and creative angles for each stage.

  • 03

    Creative production

    Static, carousel, UGC, motion graphics and video ads produced in batches for structured testing.

  • 04

    Campaign management

    Advantage+ shopping, broad and interest testing, dynamic product ads and lead campaigns managed daily.

  • 05

    Landing page CRO

    Dedicated landing pages and product-page tweaks so paid traffic converts at a higher rate.

  • 06

    Reporting

    Live dashboard plus a weekly report on spend, CPA, ROAS, MER and new-customer revenue.

Creative is the new targeting

Meta's delivery system now finds buyers more effectively than manual interest stacks ever could. What it needs from you is variety: different hooks, formats, people and offers that speak to different buyer motivations. That is why around half of our Meta work is creative strategy and production.

Every month we ship new ad concepts — founder stories, UGC testimonials, problem/solution demos, comparisons and offer-led statics — and test them against your current winners.

Campaigns tuned for each country

A US audience responds to different proof points than a Pakistani or Emirati audience. We localise copy, creators, pricing displays and even language — English, Urdu/Roman Urdu or Arabic — so ads feel native in every market.

How it works

Our Meta Ads process.

  1. 01

    Audit & tracking

    We fix data first — scaling on broken tracking wastes money.

  2. 02

    Angle research

    Customer reviews, competitor ads and surveys turn into a bank of hooks and angles.

  3. 03

    Test

    Creative is tested in structured batches with clear kill-and-scale rules.

  4. 04

    Scale

    Winners move into scaling campaigns while new tests keep the pipeline full.

Where we deliver it

Meta Ads for every market.

FAQ

Meta Ads FAQs

What budget do I need for Meta Ads?

It depends on your average order value and goals, but we generally recommend enough budget to generate at least 30–50 conversions per week in a campaign so the algorithm can learn. We'll model this with you before starting.

Do you make the ad creatives too?

Yes. Creative strategy and production are included in our Meta packages — statics, carousels, motion and UGC-style video.

How quickly will I see results?

Tracking fixes and quick wins often show within the first two to four weeks. A reliable creative-testing engine typically takes 60–90 days to mature.

Further reading

Related insights

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Start growing

Ready to grow with Meta Ads?

Get a free growth audit of your store, ads and tracking — with a clear plan of what we'd do in the first 90 days.

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