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Labecta

Marketplaces

Win the buy box. Own the search results.

Marketplaces are where shoppers already have their wallets open. We launch, optimise and scale brands on Amazon (US, UK, UAE, CA, AU), Walmart Marketplace, Noon and Daraz — combining listing SEO, sponsored ads and inventory discipline so you grow profitably, not just loudly.
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What you get

Outcomes, not just deliverables.

  • Listings written and designed to rank for high-intent keywords
  • Sponsored Products, Brands and Display campaigns managed against your margin targets
  • Brand Registry, A+ Content and Storefronts that build trust
  • Clear weekly reporting on TACoS, organic rank and inventory health

Scope

What's included in Marketplaces.

  • 01

    Account & catalogue setup

    Seller Central / Seller Center setup, category approvals, variations, GTINs and flat-file uploads done properly the first time.

  • 02

    Listing optimisation

    Keyword research, titles, bullets, backend search terms and descriptions written for both the algorithm and the human reading them.

  • 03

    Visual content

    Main images, infographics, lifestyle shots, A+ / Premium A+ modules and Brand Store design.

  • 04

    Marketplace PPC

    Structured Sponsored Products, Brands and Display campaigns with harvesting, negation and bid rules tied to profit.

  • 05

    Reviews & reputation

    Compliant review programmes (Vine, request-a-review automation), Q&A management and account-health monitoring.

  • 06

    Inventory & pricing

    Restock forecasting, FBA/WFS shipment planning and competitive pricing rules to protect the buy box.

Marketplace growth is a system, not a hack

Ranking on Amazon or Daraz depends on relevance, conversion and sales velocity. Optimised listings improve relevance and conversion; well-structured ads drive velocity; strong inventory keeps you in stock so rank isn't lost. We manage all three together because fixing one alone rarely moves the needle.

We report on total advertising cost of sale (TACoS), not just ACoS, so you can see whether ads are building organic sales or just buying them.

Built for cross-border sellers

Many of our marketplace clients manufacture in Pakistan and sell into the USA, UK and the Gulf. We help with marketplace selection, compliant labelling, FBA prep requirements and localised listings so products launch in new countries without costly mistakes.

How it works

Our Marketplaces process.

  1. 01

    Audit

    We review your account health, listings, ads and competitors to find quick wins and structural gaps.

  2. 02

    Fix the foundations

    Catalogue clean-up, listing rewrites and new creative before we scale spend.

  3. 03

    Launch ads

    Research, exact and auto campaigns built to discover profitable search terms.

  4. 04

    Scale

    Shift budget to winners, expand to new marketplaces and add product lines.

Where we deliver it

Marketplaces for every market.

FAQ

Marketplaces FAQs

Which marketplaces do you manage?

Amazon (US, UK, UAE, Canada, Australia), Walmart Marketplace, Noon and Daraz. We can advise on others such as eBay and Etsy as part of a wider strategy.

Do you buy or incentivise reviews?

No. We only use marketplace-approved programmes such as Amazon Vine and request-a-review automation. Manipulating reviews risks account suspension.

What is TACoS and why do you track it?

TACoS is ad spend divided by total sales (ads + organic). A falling TACoS means ads are helping build organic sales, which is the healthiest sign of marketplace growth.

Further reading

Related insights

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Ready to grow with Marketplaces?

Get a free growth audit of your store, ads and tracking — with a clear plan of what we'd do in the first 90 days.

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