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Labecta

Branding

Building brands that lead their category.

A strong brand lowers your cost of acquisition, raises the price customers are willing to pay and makes every ad work harder. We create brand strategies and identity systems — from positioning and messaging to logos, packaging and guidelines — for start-ups and established companies alike.
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Brand Strategy & Visual Identity

What you get

Outcomes, not just deliverables.

  • Clear positioning that separates you from competitors
  • A messaging framework your whole team can use
  • A flexible visual identity that works on every channel
  • Brand guidelines that keep everything consistent

Scope

What's included in Branding.

  • 01

    Brand strategy

    Audience, competitor and category research leading to positioning, promise and personality.

  • 02

    Naming & messaging

    Names, taglines, value propositions and a tone-of-voice guide.

  • 03

    Logo & identity

    Logo suite, colour palette, typography, iconography and graphic language.

  • 04

    Packaging design

    Packaging and unboxing experiences designed for shelf and camera.

  • 05

    Brand guidelines

    A practical guidebook and asset library for designers, marketers and partners.

  • 06

    Launch toolkit

    Social templates, ad templates, pitch decks and website direction.

Branding is a performance lever

Brands with distinctive assets are remembered, and remembered brands convert better from every channel. We design identities with performance in mind — assets that read at thumbnail size, colours that pop in a feed, and messages that compress into a three-second hook.

How it works

Our Branding process.

  1. 01

    Research

    Workshops, interviews and market analysis.

  2. 02

    Strategy

    Positioning, messaging and personality defined.

  3. 03

    Identity

    Design routes explored, refined and finalised.

  4. 04

    Rollout

    Guidelines and assets delivered for launch.

Where we deliver it

Branding for every market.

FAQ

Branding FAQs

How long does a branding project take?

A full strategy and identity project usually takes 4–8 weeks. A logo-and-essentials package can be done faster.

Do I own the final files?

Yes. On final payment you receive full ownership of the delivered logo and identity files.

Further reading

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