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Labecta

Google Ads

Show up the moment they search.

When someone searches for what you sell, they are telling you they are ready to buy. We build Google Search, Shopping, Performance Max and YouTube campaigns that capture that demand at a profitable cost — backed by a clean Merchant Center feed and accurate conversion tracking.
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What you get

Outcomes, not just deliverables.

  • Search campaigns that bid on intent and filter out waste
  • An optimised product feed that lifts Shopping visibility
  • Performance Max structured by margin and product priority
  • YouTube campaigns that build demand for search to capture

Scope

What's included in Google Ads.

  • 01

    Keyword & competitor research

    Mapping commercial-intent keywords, competitor bidding and seasonal demand in each target country.

  • 02

    Merchant Center & feed

    Feed titles, attributes, GTINs, custom labels and policy issues fixed so products are eligible and competitive.

  • 03

    Search campaigns

    Tight ad groups, responsive search ads, extensions/assets and negative keyword management.

  • 04

    Performance Max

    Asset groups by category or margin tier, audience signals and brand exclusions to keep PMax honest.

  • 05

    YouTube & Demand Gen

    Video ads that introduce your brand to new audiences and retarget engaged viewers.

  • 06

    Conversion tracking

    Enhanced conversions, offline conversion imports for lead businesses, and GA4 linking.

Demand capture plus demand creation

Search and Shopping capture people already looking. YouTube and Demand Gen create the next wave of searchers. We balance both so you are not fighting over the same small pool of buyers every month.

We also separate brand from non-brand performance in reporting, so you know how much new demand your ads are really driving.

How it works

Our Google Ads process.

  1. 01

    Audit

    Search terms, wasted spend, feed quality and tracking reviewed.

  2. 02

    Rebuild

    Campaign structure aligned to products, margins and intent.

  3. 03

    Optimise

    Weekly search-term mining, bid strategy tuning and asset testing.

  4. 04

    Expand

    New markets, YouTube and Demand Gen once search is profitable.

Where we deliver it

Google Ads for every market.

FAQ

Google Ads FAQs

Is Performance Max right for my store?

Usually yes for e-commerce, but only with a strong feed, clean conversion data and brand exclusions. We often run PMax alongside standard Shopping and Search to keep control.

Can you run ads in multiple countries?

Yes. We create country-specific campaigns with local currency, language, shipping settings and bidding targets.

Further reading

Related insights

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Ready to grow with Google Ads?

Get a free growth audit of your store, ads and tracking — with a clear plan of what we'd do in the first 90 days.

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